Audiences and Instituations Case Study

- a NZ film (what we do in the shadows)

Cast

• Natasia Demetriou
• Matt Berry
• Kayvan Novak
• Harvey Guillen

- a Hollywood Blockbuster (AVATAR)

Cast

• Zoe Saldana
• Sam Worthington
• Sigourney Weaver
• Stephen Lang
• Joel David Moore
• Michelle Rodriguez 

Information

Release date (17th December 2009)

Budget ($273 Million USD)

Gross earnings ($3,286,000,000 Billion USD)

Opening Weekends ($77 Million USD)

Director (James Cameron)

Producer (James Cameron & Jon Landau)

Synergy

Promotion Methods (Coca-Cola)

Coca-Cola produced new custom cans to fit the AVATAR theme and which opened the world of Pandora

(Celebrity Charm) "Avatar" has had a lot of influential celebrities - also known as "Golden Partner". Director James Cameron and Producer Jon Landau; the hero and shero were acted by Sam Worthington who acted in "Terminator 2018" and Zoey Saldana acting in "Star trek". This combination gave the audience hopeful expectations. Also "Avatar" was appraised by a lot of famous industry insiders.

Cross Media Convergence

Facebook hosted and LG-Sponsored webcast called "Avatar Live". James Cameron and producer, Jon Landau, and stars Sam Worthington and Zoe Saldana were interviewed by MTV News. But the questions were submitted by Internet fans leading up to the event. The 30-Minute interview was one of the most effective Hollywood webcast to date.

AVATAR had interactive trailers that showcased the Stimulcam with integrated social media feeds