Marketing and Promotion

WHY SO SERIOUS?

Evil

• In months leading up to the realize of the dark knight an alternate reality game attracted more than 10 million unique players to real-time Gotham city.
• A city where the joker left his mark on posters and bills and started building an army of henchmen around the world.
• At comic-con players gathered to take their first orders from the joker, working with players online they scavenged for clues and found a big one typed out in the sky which was a bunch of jets writing a phone number and inside that number there was a message that stated "If you want to be part of my crew you're going to need to prove your up to the challenge).
• Players hit the streets dressed as their leader and Gotham city began to spill out into the real world building excitement and anticipation for the Dark Knight.
• The players efforts put together yet another clue or piece of the puzzle. (the jokers says "Tonight you're going to break your one rule") which was a request to hit local landmarks in full joker mode wearing makeup and acting, from London to the Middle East to Pennsylvania to India which created a world white community, a chosen community, a world where nothing was safe from the joker.

Good 

• Players picked up cakes at bakeries with hidden package inside, a joker phone was inside the package to keep in constant contact with the world of Gotham city, a world they could choose to join in any way they wanted, like a campaign in a way to take back Gotham city.
• When answering the phone a guy was speaking and he said " Hello I'm Harvey Dent, assistant district attorney of Gotham city, I'm calling to ask for your support" Harvey Dent would contact players by phone and email and would ask them to show their support, and the response was overwhelming in a way, pictures would stream in.

ARTICLE INFORMATION

Different ways on Marketing

Game Of Thrones

• When Game of Thrones marketed their latest series in the UK, they erected a bus-sizes dragon's head, appearing to have washed up on the Dorset Beach.
• When they launched Chronicle, they flew remote controlled humans through New York city, scoring free publicity from hundreds of media outlets.\

The Hunger Games

• The Hunger Games had one of the most forward-thinking digital marketing campaigns to the decade. One of the most innovative aspects of their strategy would be their "Virtual Hunger Games", where users could join an aspect and compete against other districts, just like in the film.
• This Virtual game is a great example of Cross-Media-Convergence, as it enabled the users to experience what the characters in the film experienced while engaging with other fans of the film. This was a smart idea and tied in aspects of gamifications and social integration to incentivize users to their friends, share updates, and ultimately spread the world about The Hunger Games Virally.